“Beauty is not just makeup, not just clothes—it’s fitness, it’s mindset, it’s our emotional state,” explains Alexis Ren, the model who rose to social media stardom in 2011 for her Tumblr-era posts. Though the 26-year-old has graced her fair share of covers, her viral ab workout routine, which has 54 million views to date, is what she’s arguably most recognized for. “To this day, I still get girls talking to me about the ab workout on YouTube, which is crazy how many views it has,” she says. As someone who is always in the spotlight, Ren’s beauty rituals allow her to look and feel her best—from clarifying skin care to romantic makeup.