Do gold face masks really work?

Gold face masks can make skin look brighter right away, but much of that glow comes from shimmer and hydration rather than gold itself. Evidence that gold changes skin over time is limited. What matters more is the rest of the formula.

Our Rose Gold Radiance Mask is named for its rose gold color. The results come from Moroccan red clay to reduce the look of pores, white willow bark to purify, lactic acid to smooth, and hyaluronic acid to hydrate. Mica adds a soft glow. Apply it to cleansed skin for 7 to 10 minutes, then rinse. It is rated 5.0 stars from 47 reviews and works well as a pre-event mask.